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Advertising plan definition
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Advertising plan
An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
Found on
http://www.encyclo.co.uk/local/21023
No exact match found.
Synonyms
exposure
hype
media hype
promotion
public relations
selling
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An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.